Biprorshee Das
Opinion
21 February 2024
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Gen Z in India never ceases to surprise. They are trendsetters who buck tradition and in this Spotlight India series on “Decoding the Indian Gen Z”, WARC India Editor Biprorshee Das analyses their behaviours and habits, needs and preferences, and how brands and marketers can better engage them.
Opinion
08 December 2023
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In this Spotlight India edition, WARC India Editor Biprorshee Das looks at how India can emerge as a country with considerable influence on a global scale and the opportunities before Indian marketing in 2024.
Opinion
07 November 2023
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In an exclusive interview for WARC Marketer’s Toolkit, Arvind RP – Chief marketing officer, McDonald’s India (West and South) – spoke to WARC’s Biprorshee Das about localizing an iconic global brand, the impact of sports on its delivery business, the brand’s experiments with AI and machine learning, and much more. Arvind RP, Chief marketing officer, McDonald’s India (West and South)
Opinion
05 September 2023
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In this Spotlight India series, WARC India Editor Biprorshee Das looks at the country’s print media landscape and why it still holds relevance for both consumers and marketers alike.
Opinion
14 May 2023
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The revolution in its financial services sector has led to India speaking the new language of money and in this Spotlight India series, WARC India Editor Biprorshee Das highlights the technology and innovations that are driving the radical changes in the financial infrastructure and consumer behaviours.
Opinion
10 February 2023
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In a country as vast and diverse as India, social media marketing offers immense opportunities for brands to grow and in this Spotlight India series, WARC India Editor Biprorshee Das looks at major shifts impacting the landscape.
Opinion
20 January 2023
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WARC’s India Editor Biprorshee Das gives his view on what Indian marketers will have to contend with in the year ahead.
Opinion
08 November 2022
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As part of WARC Marketer's Toolkit 2023, Bhasker Choudhuri, Chief Marketing Officer for Asia Pacific at Lenovo, spoke to WARC’s Biprorshee Das about the ESG imperative, supply chain resiliency as a brand advantage and brand-building in an economic downturn.
Opinion
02 November 2022
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Amid rising fuel prices and a strong government push, India is slowly but steadily accelerating ahead with electric vehicles. In this Spotlight India series, WARC India Editor Biprorshee Das examines the opportunities and challenges facing green mobility on the subcontinent.
Opinion
15 August 2022
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India’s quick commerce market is poised for amazing growth. In this Spotlight India series, WARC India Editor Biprorshee Das examines the motivations and players that are driving this exciting delivery phenomenon, and whether the 10-minute promise is sustainable in the long run.
Opinion
13 July 2022
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WARC’s India Editor Biprorshee Das looks at the Indian advertising and marketing industry’s biggest win at Cannes and what made it happen.
Opinion
17 May 2022
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There are intentions and then there are actions. In this Spotlight India series, WARC India Editor Biprorshee Das examines what brands must do to achieve sustainable marketing and what it will take to convince everyone to embrace sustainability.
Opinion
17 February 2022
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The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent.
Opinion
17 November 2021
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Consumers everywhere are becoming increasingly sensitive towards issues around them and are urging brands to be woke too. Are brands listening though? In 2021’s final edition of Spotlight India, WARC India Editor Biprorshee Das asks how Indian brands can be more inclusive in their communication and truly celebrate the diversity this country is known for.
Opinion
03 November 2021
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With the pandemic accelerating digital adoption, Suresh Balaji, Chief Marketing Officer – Asia Pacific, HSBC, speaks to WARC’s Biprorshee Das for Marketer’s Toolkit 2022 about how the bank is engaging its customers and developing new products as traffic shifts increasingly to online channels. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
28 October 2021
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Deepa Krishnan, Director – Marketing, category, loyalty and digital at Tata Starbucks, speaks to WARC’s Biprorshee Das for the Marketer’s Toolkit 2022 about how the coffee chain connected with its customers in the digital space during the pandemic. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
17 August 2021
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This isn’t the first time Spotlight is focusing on rural India – the last time was in 2019, before anyone had an inkling that things were going to drastically change in just a matter of months. Almost two years later and a pandemic wiser, WARC India Editor Biprorshee Das revisits rural marketing in this India Spotlight series and asks how strategies are changing, and what the new opportunities and challenges are post-COVID.
Opinion
28 June 2021
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In this edition of Spotlight India, WARC India Editor Biprorshee Das looks at the evolution of influencer marketing in India and, given its tremendous potential, how marketers can get it right by addressing the concerns about it.
Opinion
20 April 2021
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The pandemic and the resultant lockdowns have impacted every aspect of our lives and behaviours. Digital was embraced in its fullest and e-commerce came into its own with the work-from-home economy. The story in India, one of the worst affected by COVID-19, is no different. With digital shopping becoming a way of life, what is the road ahead for e-commerce brands in the country? In this India Spotlight series, WARC India Editor Biprorshee Das asks if the time is right for e-commerce brands in India to capitalise on a crisis and leapfrog to the next level.
Opinion
25 February 2021
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A brand championing a cause is not a novel phenomenon. But as consumers become more vocal about environmental, political and social causes, there is pressure on brands to speak up too. While many worldwide are answering that call, most Indian brands have stayed silent. In this India Spotlight series, WARC India Editor Biprorshee Das asks if it is time for Indian marketers to be bolder.
